Mental Meltdown

Thanks for all the wonderful feedback on the Spritzer series! Don’t worry part 3 will be out soon and I heard rumours that they’re gonna make a movie out of it… apparently the dog from Frasier will be casted as the title role. We’ll see how it goes.

Have been extremely busy the past few weeks, dad and friend started a production house/ad agency and since there aren’t any strong child labour laws in Malaysia, yours truly have been “persuaded” to help out so am now the official copy writer/production assistant/office boy/tukang ta-pau/toilet cleaner/Gurkha security guard and many more that cant be mentioned due to dad’s ISA laws (Ikut Suka Aku).

But I’m not complaining, I love doing copy writing and for the un-initiated, copy writers come up with the words you see/read on the ads be it print ads in the papers or mags and even scripts for tv ads and corporate videos… so its gotta be catchy so people will be interested to read and no, textbooks weren’t written by copy writers hence the boredom.

My last product was a beauty/health product for a leading brand (not gonna mention brand names, not being paid enough to advertise for them!) so in order to write about it one has to try the product and get the feel of it… so one can relate to another in words about how good the product is. Unfortunately for me, I’m allergic to Lavender and the blardy face mask had lavender! Long story short, I had to test all the products and was left with a skin as soft as a baby’s bottom and smelling like those old aunties you meet at the Malaysian Line Dancing Competition sponsored by Magnum 4D.

I’m just glad I’m not writing for products such as sanitary napkins or Nair… although tampons are pretty useful for running-nose, absorbs everything plus you can floss at the same time!

But then I overheard my Creative Director saying we might have to do a corporate video for a line of push-up bras… sigh any volunteers? I’ve got nothing to push! Hey I just thought of an excellent jingle for the ad, how about Josh Groban’s “ You Raise Me Up”?

Why can’t we get products like Tiger Beer or Chivas or Paandi’s Curry House or Hooters?

Joke of the day:
Q: What did the panty-liner sanitary pad say to the fart?
A: You are the wind beneath my wings